A recent report from Oracle touched on a delicate issue: how to respond to technological trends for hospitality that keep transforming the industry?
The answer is not easy. Every day new technologies and services arise, and if a few years ago there were no Airbnb, Trivago or travel applications, today these technologies directly influence the revenues of the industry. The solution, without a doubt, passes through the adoption of new technologies.
Being in line with the main trends in the industry may be the differential for your hotel to stand out from the competition. So we have separated some important innovations for the next few years.
6 technological trends for hospitality
Speech and language processing technologies are developing to such an extent that they can be greatly enjoyed by the hotel industry. With more developed programs, it will be possible to optimize employees´ routine, since the technology itself will be able to solve simple day-to-day problems, such as questioning customers, suggesting tourist points to visit, recommending a route and means of transportation and even receive orders for the hotel’s restaurant.
Just like the virtual assistant, chatbots are also getting smarter and can help a lot in the company’s communication. The bigger the hotel, the more difficult it will be to answer any questions from potential clients who have not booked a room in advance.
Many of these questions come through digital channels, such as website and social media, and implementing a smart chatbot system that answers the main questions can make everyday life much easier and still decrease the response time, which needs to be the smallest possible.
Even with the chatbots, it is inevitable that the employees responsible for the service monitor all the action and answer questions that the technology was not able to respond.
Virtual & Augmented Reality
Virtual reality and augmented reality have been one of the most talked about technologies in recent years, but not every business is using it and taking advantage of all the differentiated experience it has to offer.
It can be used by both those who have not yet made a reservation and are searching for the ideal hotel, as well as for those who are already staying. In the first case, for example, it is possible with virtual reality to offer 360° images of the rooms and hotel accommodations so that the user knows the place before booking. In the second case, we can use augmented reality to show through the smartphone an interactive map with the best tours in the city.
New technologies of recognition are emerging and changing the way to carry out processes within the hospitality industry. For example, facial recognition can make it easier for guests to check-in and check-out via smartphone, lock and unlock the bedroom door, and even authenticate payments in the future.
Internet of Things
The internet of things has come to connect millions of objects to the internet, giving them the ability to collect and share data. An example of such an application in the hospitality industry may be a light bulb that increases or decreases the intensity according to the available natural lighting in the room or even a room air conditioner that adjusts the temperature upon check-in and check-out.
The amount of data is growing, and hospitality can make the most of the big data by collecting and analyzing the data to create a more personalized experience. An example of this is travel agents recommending personalized destinations based on the interests of each user. This allows the creation of customer-focused strategies and greatly increase customer retention.
Technology is developing and can greatly help the day-to-day business, which, by investing in one of these technological trends for hospitality, can be out in front of the competition by winning and retaining more and more customers.