See how GDPR changes target public mapping, mail marketing campaigns and how it may even affect your ROI. The international laws known as GDPR were implemented in May 2018 and are changing the way we handle data. Marketing, especially Digital,…
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Any business's success depends on a good relationship with customers. Historically, the company-client relationship has been built in quite particular ways. From ethnographic studies to satisfaction surveys, the exercise of approaching clients and better know their wishes and fears was in constant transformation as new technologies emerged. In recent years, a new paradigm has been presented to companies: all online…
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