Internet of Things applied to Hospitality


“We all have our time machines, the ones that take us back to the past are the memories, the dreams that lead us into the future.” H. G. Wells


For a long time, having a home, a company or a smart and connected hotel room seemed like something out of a science fiction movie or book. Nowadays we already live in this reality, and with a great amount of IoT devices installed, we have access to several ways to control and to personalize the environments.


The term Internet of Things (or IoT) was coined by Kevin Ashton in 1999 and means a network of connected objects.


In the not too distant future, virtually all devices will have one or more sensors and will be connected to report their performance and other data to control systems. That is, using IoT devices, we can have access to a large number of information that helps in making strategic decisions.


When we talk about the current IoT technology scenario, the numbers are breathtaking, and in the future, they will be even more impressive. After all, we have advanced a lot in a very short time. Last year, we reached 23 billion connected devices, and this is a reality that will grow exponentially in the coming years, reaching 30 billion in 2020, 50 billion in 2023 and 74 billion in 2025.


The Challenges for the Internet of Things Today

These figures are expected to grow considerably each year, and with them, the challenges of intelligently and efficiently handling all the data that will be generated every second. Some of the main challenges are:


With the arrival of 5G connectivity to Brazil in 2020, we will have high-density connections with lower latency, bringing a new infrastructure that will further boost IoT technology. However, adapting companies to this new structure needs to be fast and efficient, so that the better-prepared companies will stay ahead of the competition. With the ever-lower cost of devices, the trend is the emergence of more and more IoT solutions in the business.


Low utilization
As you can see from IoT market numbers, we currently have a vast amount of data and information that is collected by connected devices already installed. Unfortunately, we do not take full advantage of this technology. In this way, most of this data ends up being lost, as well as the opportunities and the profits that they could generate if they were analyzed with Big Data and AI resources. One possible analogy would be a hose in which only a few drops go through, with most of the water being wasted. Using intelligence, you can leverage the full flow of information.


Investing in the security of IoT services is also fundamental taking into consideration the number of serious cases of cities that have had their services interrupted or blocked by network problems or hackers activity. This type of vulnerability happens when the system does not have the necessary security measures implemented, which means that a simple connected device can cause damage to the network.


Privacy Policy
With a large amount of IoT devices and smartphones interacting with them, it is now possible to know a lot about your customer. However, more and more the debate about data privacy is on the world’s agenda. Companies like Facebook suffer frequent penalties and penalties for the vulnerability of their databases, which do not guarantee the privacy required by users. In addition, there is an increasingly urgent demand for clarification of what data are collected. What information about you do the companies have? And what can they do with it?

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