People like to buy what is offered specifically for them. Well-defined personas make all the difference for the business. According to Viver de Blog surveys, traffic on the websites of companies with defined personas increases around 210% and sales generated by them are 124% higher. What are personas? Persona is a fictional representation… View Article
Are you curious about how your clients rate your business? The net promoter score is the best indicator to discover your clients’ satisfaction. Once you know your company’s score, you should measure it against your industry average. Believe it or not, the number is closer to zero in some industries. Some examples include internet service… View Article
Chief marketing officers care about the same goal: growth. It determines the health of the business. Almost 38% of chief marketing officers stated company’s growth as the top challenge, while a near 29% ranked it as the second or third challenge. In this era, opportunity marketing will be important than ever. As brands live among… View Article
The amount of customers in a company’s lifetime will never be as important as the company’s lifetime customers. These lifetime customers will buy from you until the end of their life or the life of your business. Your company’s competitive edge will determine its ability to retain customers. Before you can retain customers, you need… View Article
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