A survey of CMO Survey Organization February 2019 considers that the CMOs (chief marketing) are concerned with the same goal: growth. When asked about their main challenge in 2019, 37.9% of marketing leaders classified the company’s growth as the challenge number # 1 and the other 28.9% of marketers rated the number # 2 or… View Article
The main characteristics that lead customers to a business are product quality, price, media disclosure, and differentiated service. Companies investing in these four areas are likely to attract a large number of customers. However, consuming once does not mean it will always consume. The challenge for companies is not to win, but to retain customers…. View Article
People like to buy what is offered specifically for them. Well-defined personas make all the difference for the business. According to Viver de Blog surveys, traffic on the websites of companies with defined personas increases around 210% and sales generated by them are 124% higher. What are personas? Persona is a fictional representation… View Article
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