Data-Driven Personalization is the compilation of data about the customer for the provision of customizable services. Its main objective is to deliver a better Customer Experience.
Increasingly relevant, Online Reputation Management is a fundamental sector for a company’s communication team. The main objective is to improve online reviews in websites and apps.
People like to buy what is offered specifically for them. Well-defined personas make all the difference for the business. According to Viver de Blog surveys, traffic on the websites of companies with defined personas increases around 210% and sales generated by them are 124% higher. What are personas? Persona is a fictional representation… View Article
Are you curious about how your clients rate your business? The net promoter score is the best indicator to discover your clients’ satisfaction. Once you know your company’s score, you should measure it against your industry average. Believe it or not, the number is closer to zero in some industries. Some examples include internet service… View Article