Big data innovator adds KloudWiFi and KelTech IoT to list of third-party compatible network and smart solution providers to increase customer access to hyper-targeted advertising technology. Zoox Smart Data (“Zoox”), an international provider of technological solutions that harnesses big data to build customer profiles from existing Wi-Fi networks, has announced a series of strategic… View Article
Data-Driven Personalization is the compilation of data about the customer for the provision of customizable services. Its main objective is to deliver a better Customer Experience.
Increasingly relevant, Online Reputation Management is a fundamental sector for a company’s communication team. The main objective is to improve online reviews in websites and apps.
People like to buy what is offered specifically for them. Well-defined personas make all the difference for the business. According to Viver de Blog surveys, traffic on the websites of companies with defined personas increases around 210% and sales generated by them are 124% higher. What are personas? Persona is a fictional representation… View Article