How big data guest profile platforms can lead to highly targeted promo campaigns that maximize loyalty program sign-ups while incentivizing guests to remain onsite with personalized experience recommendations.
Zoox Smart Data, an international provider of technological solutions that harnesses big data to build customer profiles from existing Wi-Fi networks, has released a series of holiday season internet traffic results that serve as validation of the power and reach that targeted online advertising platforms can provid.
Innovator of big data customer profile technology integrates with telecommunications providers for even greater efficiency and profitability in creating personalized marketing campaigns.
Data-Driven Personalization is the compilation of data about the customer for the provision of customizable services. Its main objective is to deliver a better Customer Experience.