Data-Driven Marketing is a methodology that aims to build marketing strategies taken from the insights taken from Big Data analysis. These data, collected through interactions, engagements, and connections, are the basis for building custom campaigns and approaches, increasing company revenues.
Any business’ success depends on a good relationship with its customers. Satisfaction surveys and loyalty programs are some examples of engaged relationships. However, understanding customers’ fears and wishes have transformed with the influence of newer technologies. Every year, companies are having larger amounts of data, but they struggle with extracting the ideal insights. The… View Article
Do you remember some Coca-Cola, Sears & Roebuck, or Campbell’s Soup commercials? Do you remember how brands reminded you? Maybe you heard the ad on the radio or saw it on TV. Decades ago, businesses invested thousands to millions of dollars in advertising, but they lacked the data to quantify the campaign’s effectiveness. They could… View Article
Everything is about data now. It does not matter if your business is struggling, moderately profitable, or highly successful. If you want your business to improve, you need a data solution. This information is crucial for business transformation. In some of the world’s largest technology companies, a large part of their intelligence comes from big… View Article