Data-Driven Personalization is the compilation of data about the customer for the provision of customizable services. Its main objective is to deliver a better Customer Experience.
Accelerate the use of data, ensuring the quality and accuracy of information. This is the purpose of DataOps, an increasingly common term in companies.
The data generation can show which countries are leading the technological race. New technologies, like smart devices, are the main data generators.
Data-Driven Marketing is a methodology that aims to build marketing strategies taken from the insights taken from Big Data analysis. These data, collected through interactions, engagements, and connections, are the basis for building custom campaigns and approaches, increasing company revenues.