Rock in Rio and Zoox make the universe of data more Rock 'n' Roll!

World’s biggest music and entertainment festival bets on data strategy to enhance customer and sponsor experience.

872 thousand

The waste collected summed more than 872 thousand items

R$2 billion

Economic impact of more than R$2 billion for Rio de Janeiro

Challenge

To gather, manage and interpret the information base of the public that attended the event in previous years with strategic intelligence, security and consent, and to track the public experience of 2022 to optimize the next events.

Solution

We generate segmentations that allow the festival to know its audience better, to enhance the fan experience, target more assertive and personalized communications, and increase – even more – the positive impact at each edition.
The solution allows building several stages of data quality and data transformation, from internal and external from internal and external sources for processing in predictive models and generating insights for strategic direction. It also integrates several types of applications, reducing management complexity.

Result

872 thousand

The waste collected summed more than 872 thousand items

R$2 billion

Economic impact of more than R$2 billion for Rio de Janeiro

most commented show

The most commented show on social media before Rock in Rio 2022 was ColdPlay’s show; in 2nd place, Ludmilla’s show; and in 3rd place, Justin Bieber.

28 thousand

More than 28 thousand direct jobs