Casos de sucesso

Successful Digital Transformation at Hotel Rosita in Puerto Vallarta!

Hotel Rosita y Anexos increases revenue and improves guest experience by investing zoox’s wi-fi management

+22 mil

satisfaction survey responses

+2.500

connections per week

Challenge

The independent hotel chain Rosita y Anexos located in Puerto Vallarta – Mexico’s second most important beach destination – decided to start its digital transformation in 2022 with Zoox Experience.
Through Smart Wi-Fi, they were able to expand their commercial actions and to improve the customer experience with real-time surveys and targeted ads.

Solution

In addition, the Guest Control solution allowed the chain to make a QR Code available in all its services, amenities and products, in an intuitive and easy web app, with direct contact with the reception, maintenance and cleaning services. Furthermore, it is through Zoox’s intuitive and complete dashboard that the hotel management accesses all the insights with real-time updates, full of specific information about the guests, their preferences and requests described.

Many Christmas and New Year’s dinners were booked last minute thanks to the Ad tool in our Captive Portal and showing the menu on the splash screen definitely influenced that result. Also, the Happy hour Ad we set up permanently in our Captive Portal has increased the consumption at our bars and restaurants – generating a good impact for our guests.
Cézar Zepeda – Sales Manager
In total, over 226 rooms in the chain between Hotel Rosita, Hotel Pescador and Casa Carmen have Zoox Smart Wi-Fi installed – in addition to common areas – with an average of over 2,500 connections per week and over 100,000 connections between March and September 2022.

This data has been segmented by hotel to collect meaningful insights from each property in order to develop exclusive communication and promotions to the different niches they count on. The purpose is to incentive upgrades and cross marketing/selling between their brands.

Result

+22 mil

satisfaction survey responses

+2.500

connections per week

+100 mil

connections between March and September 2022

+226

rooms with Zoox Smart Wi-Fi, plus common areas