Casos de sucesso

Cimarrones Stadium generates extra income with Smart Wi-Fi that lets you know more about your audience

Zoox’s Analytics platform gathers audience information and creates new revenue streams through hyper-targeted advertising.

8

A single fan becomes several advertising impacts per Wi-Fi session (8 on average per user)

3,000

Considering 3,000 people connected per match, the estimated potential advertising revenue is $36,000 USD

Challenge

Provide quality and cost-effective internet to visitors, and collect data that helps the stadium to better understand its audience.

Faced with lack of network infrastructure to provide access to free Wi-Fi. ISP bandwidth speed was insufficient to provide an excellent connection experience for attending fans.

Solution

With NPS surveys, you can allow fans to be heard. We created new revenue streams thanks to hyper-segmented local advertising – team products, food & beverage, and third-party ads – with pricing model by impression/viewing fan information sold to advertisers (price-per-profile model) for all Opt-in on Wi-Fi that were impacted.

And we also performed Big Data Lake creation of fans to better understand the fan base and create a good mailing experience, generating more loyalty thanks to the new personalized digital experience.

Result

8

A single fan becomes several advertising impacts per Wi-Fi session (8 on average per user)

3,000

Considering 3,000 people connected per match, the estimated potential advertising revenue is $36,000 USD

View

Each view can have an average price starting at $0.50 USD, that is, each user can generate $4.00 USD per session (ad lap), or an average of $12.00 USD per game

24

There is an average potential of 24 impacts per user during a game at the stadium

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Choice Hotels International found Zoox Smart Wi-Fi to be the solution to its lack of customer insight while enhancing the guest experience in the US. That’s over 250,000 unique accesses daily and over 4 million guests per month experiencing the integration between physical and digital.

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Zoox

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Casos de sucesso

Cimarrones Stadium generates extra income with Smart Wi-Fi that lets you know more about your audience

8

3,000

Challenge

Solution

Result

8

3,000

View

24

Discover other cases

Learn more

Learn more

Learn more

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