Casos de sucesso, Hotelaria

Learn how Choice Hotels invest in guest experience at zero extra cost

Choice Hotels International found Zoox Smart Wi-Fi to be the solution to its lack of customer insight while enhancing the guest experience in the US. That’s over 250,000 unique accesses daily and over 4 million guests per month experiencing the integration between physical and digital.
  • Result

4 MILLION

guests per month have better hotel services and promotions available to them due to Zoox’s analytics technology – increasing loyalty and satisfaction

250.000

unique accesses per day enable a consistent and unified Wi-Fi connectivity experience

Challenge

Even with lodging services ranging from luxury hotel experiences to budget stays at its more than 7,000 hotels in over 40 countries, Choice Hotels International still had a problem to face: the difficulty of increasing direct booking opportunities. But where to start without overspending during a pandemic that the business had never faced before?

Solution

The chain found Zoox’s Smart Wifi to be the answer not only to improving customers’ experience in accessing WiFi, but also to learn even more about their preferences and needs. In addition to communicating directly with guests via WiFi, visualization dashboards demonstrate the effectiveness of segmented offers with data.
In this project, Zoox used a unique integration API (Application Programming Interface) to overlay Choice’s existing WiFi at zero cost and developed custom homepages.

Result

4 MILLION

guests per month have better hotel services and promotions available to them due to Zoox’s analytics technology – increasing loyalty and satisfaction

250.000

unique accesses per day enable a consistent and unified Wi-Fi connectivity experience

4.400

unique hotels in the US have personalized homepages by Zoox

267

Choice hotels have the Zoox Experience package solutions (Zoox Pass & Wi-Fi) with personalized login and marketing dashboard

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