Casos de sucesso, Varejo

Burger King's secret ingredient is revealed... Technology!

In partnership with Zoox, BK Mexico is now getting to know its customers better and promotions and personalized communications through Smart Wi-Fi.

+ 100,000

Over 100,000 views from first-time users, and almost 50,000 from returning users.

51%

of BK Lovers like those that can be shared with friends and family

Challenge

In Mexico, the fast food chain Burger King decided to bet on a different recipe and added technology to the menu. In partnership with Zoox, BK MX sought to get to know its customers better and deliver promotions and personalized communications through Smart Wi-Fi.

Solution

To understand more about user behavior, we customized the entire network’s Wi-Fi access screen and included a quick survey to the first visitors. On a second visit from the customer with that device IP, Zoox technology recognizes him or her and he or she does not go through the survey again, but receives a promotion, discount, or advantage aligned to their profile – according to what they answered in the survey.

Thus, cross sell and up sell opportunities are amplified by appealing to the customer’s already identified desires. Burger King’s bet to reduce queues through mobile ordering also allows users to be impacted by accessing the QR Code available in stores.

Result

+ 100,000

Over 100,000 views from first-time users, and almost 50,000 from returning users.

51%

of BK Lovers like those that can be shared with friends and family

96%

of people access through the form, while only 4% opt for social networks.

66%

of impacted users read and already knew the coupon, but liked being reminded of it, while 34% were unaware of the promotions sent.

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Zoox

We are a technology and innovation company focused on the application of integrated solutions for user experience, business intelligence and hyper-segmented media monetization.

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Casos de sucesso, Varejo

Burger King's secret ingredient is revealed... Technology!

+ 100,000

51%

Challenge

Solution

Result

+ 100,000

51%

96%

66%

Discover other cases

Learn more

Learn more

Learn more

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