Data-Driven Marketing is a methodology that aims to build marketing strategies taken from the insights taken from Big Data analysis. These data, collected through interactions, engagements, and connections, are the basis for building custom campaigns and approaches, increasing company revenues.
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Low touch economy is the term used for the flow of capital that does not depend on direct contact between customers and sellers.
For many, purchasing online or buying via virtual reality applications can be a totally new thing. But it seems to be here to stay.
The coronavirus has, in one month, that which no product, advertising, or pitch could: force companies to change their corporate culture and business practices. What will be the impact of these innovations on the corporate culture of companies?