The main characteristics that lead customers to a business are product quality, price, media disclosure, and differentiated service. Companies investing in these four areas are likely to attract a large number of customers. However, consuming once does not mean it will always consume. The challenge for companies is not to win, but to retain customers…. View Article
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The General Data Protection Regulation, sanctioned on August 13, 2018, by the Presidency of the Republic, comes into play at a time when we have seen several cases of personal data leaks from users of large companies such as Facebook, Netshoes and Uber. The law promises to make a big impact on companies’ daily lives… View Article
Listed in Brazil´s PlayStore as the main free application of July, surpassing the 1 million downloads mark, FaceApp is the new social media fever. Created by the Russian company Wireless Lab, the app is a tool for editing and applying image filters. In editing models there are possibilities to change hair colors, apply makeup… View Article
Every company is competing intensely with dozens of startups. All of them yearn for a piece of the pie. If we think that the secret of success is execution, large companies have a competitive edge. Execution is their game, as they have the manpower and the necessary means for it. But there are… View Article