Augmented reality (AR) is the process of using technology to overlay images, text or sound on what a person can already see. It uses a smartphone or tablet to change the existing image, through applications. An example of this technology’s success is the game Pokemon Go. The technology makes the monsters seem to exist… View Article
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Any business’ success depends on a good relationship with its customers. Satisfaction surveys and loyalty programs are some examples of engaged relationships. However, understanding customers’ fears and wishes have transformed with the influence of newer technologies. Every year, companies are having larger amounts of data, but they struggle with extracting the ideal insights. The… View Article
Working in a startup can be a roller coaster of emotions. In one season, you are worrying about raising enough investment capital. In another season, you are worrying about optimizing investment funds to avoid running out of money. If you want to succeed as a startup, you need to discover the main problem, create a… View Article
People like to buy what is offered specifically for them. Well-defined personas make all the difference for the business. According to Viver de Blog surveys, traffic on the websites of companies with defined personas increases around 210% and sales generated by them are 124% higher. What are personas? Persona is a fictional representation… View Article