In 1992, about 100 GB of data was generated per day and we were already talking about “The Information Age”, in 2018 50,000 GB per second is generated. But what impact will this huge amount and variety of data be on our lives? How Big Data will change our lives?
We really live in the information age and each data collected is more of an asset to companies that use them strategically for decision-making, new product development and process improvement.
The more this reality becomes present, the more it will affect society.
Here are some examples of how Big Data is affecting our lives:
Do you remember when you needed to buy a map to take a trip? After years of mapping streets, highways and geographic formations, it is now possible to use GPS on the cell phone to go from the corner bakery to the other side of the world.
With even more data being collected, Big Data is transforming the way of getting around.
With every passing day, apps like Google Maps become more detailed, with information on public transportation, travel time, curiosities, the best ways to go, and the business you can find nearby.
And the future? According to TechRadar, in the coming years there will be maps that are updated in real time, using sensors to collect data such as the movement of pedestrians, traffic incidents, disease outbreaks and other strategic information to the public and businesses.
Commerce has always used information to improve the customer experience and the number of sales.
Markets are a great example of this, with several surveys that think that the best soundtrack, aromatherapy and storage are at the point of sales to optimize the shopping process.
Today the internet is the greatest market in the world and e-commerce is on the technological edge of the collection and measurement of data. From research on a search engine, even the advertisements that you click and the time when you make the purchase, everything is recorded and analyzed.
The ability to collect data and assemble an increasingly assertive consumer profile will create new consumer experiences.
An example is the Nordstrom Local, a shop with a bar with no inventory, customers only use the space to look for or try on the clothes that are bought online.
From data and sensors, a total transformation in the world of the vehicles will take place, and we’ll never look at a car or a motorcycle in the same way.
The giants Google, Tesla and Uber are already developing autonomous cars, and this reality must take to the streets in a few years, but the innovations do not stop there.
An example is UPS that has been able to identify the heat and vibration of some parts of their vehicles in real time, being able to carry out maintenance on them before the parts show any defect.
Technology will change the way of thinking about large fleets, insurance and highways, the tendency is that more and more companies use data and sensors to create new solutions and completely change the automotive segment.
New technologies will also help us live a healthier life. Researchers in Canada have been able to use data to identify infections in preterm infants, resulting in doctors saving more lives, and better understand how to prevent cases in the future.
Google was responsible for a major uproar in the area of health, when in 2009 published an article in Nature demonstrating how it is possible to use the data from the search engine to predict an outbreak of influenza according to the volume of searches of users who go to the tool to search related symptoms.
The trend is that the data increasingly boost the health, medical and also the services offered by the government. With more information, diseases will be diagnosed and remedied more efficiently.
On the Zoox blog we’ve already released an article about Smart Cities, smart cities that are using Big Data and other technologies to create solutions that are improving the quality of urban life around the world.
A great example is New York, which created a database of 900,000 buildings and information on tax payments, public service issues, past due payments, ambulance visits, complaints to City Hall, and crimes in the area.
Sensors that calculate and save water, museums built from algorithms, events that control the frequency of the public from data, Big Data applications that are changing urbanism around the world.
Live the future
At Zoox we work with solutions that are changing the world as you know it today, as we live a moment in history called by many as “the data revolution.”
Companies, institutions and governments are using Big Data, Artificial Intelligence, Sensors and other technologies to change all areas of human life. You’re a part of that and so are the companies.
In our Blog we continue to see how the technological revolution in which we live affects our daily life and showing how the solutions we provide are the future of business.
If you want to better understand how your company can participate in this booming moment and also impact the lives of your customers, contact one of our specialists: